Nike
By admin on April 27, 2009, 2:59 pmNike, Inc. (NYSE: NKE) is unlisted, and sports equipment supplier based in the United States. The company is located in the metropolitan area of Portland, Oregon, near Beaverton. It is the world’s leading supplier of athletic footwear and [clothing 2] and a major manufacturer of sports equipment with revenue exceeding $ 16,000,000,000 dollars in 2007. Since 2008 more than 30,000 employees worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in Oregon. clubwear “http://www>. himfr. com / buy-clubwear_top /”> clubwear topThe company was founded in 1962 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike (Greek is pronounced, the Greek goddess of victory. Nike sells its products under its own brand and Nike Golf, Nike Pro, Nike +, Air Jordan, Nike Skateboarding, restart your computer and subsidiaries including Cole Haan, Hurley International , Umbro and Converse. Nike Bauer Hockey also owned (and later Nike Bauer) between 1995 and 2008 [3]. In addition to manufacturing sportswear and equipment, the company has field work in third world countries that rely on people for what the Western world underprivalaged could the latest clothes and sports shops under the name of Niketown. Nike sponsors many athletes and sports teams profile around the world with internationally recognized brands, “Just do it” and the Swoosh logo. Nike, originally known as Blue Ribbon Sports, was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1962. The company initially operated as a distributor of Japanese footwear company Onitsuka Tiger, as most sales in the track meet Knight’s car. Benefits from the company grew rapidly in 1966, BRS opened its first retail store is located on Pico Boulevard in Santa Monica, California. In 1971, relations between BRS and Onitsuka Tiger nearing an end. BRS prepared to launch its own line of shoes that have a newly designed Swoosh. [4] The first shoe to carry this project, which was sold to the public was a soccer Creek, named “Nike”, which appeared in 1971. In February 1972, BRS introduced its first line of Nike shoes with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially name to Nike, Inc. Beginning Ilie Nastase, the first professional athlete to sign with BRS / Nike, the sponsorship of athletes became a key marketing tool for company’s rapid growth. The first product the company is to own the project was based on “Bowerman waffle” design that was inspired by the sole of the shoe by the structure of the waffle iron. In 1980, Nike reached a 50% market share in the U.S. sports footwear market, and the company went public in December this year. Its growth was largely in response “word-of-foot ‘advertising (to quote from the Nike print ad 1970), rather than TV commercials. Nike first national television commercials ran in October 1982 during the broadcast of the New York Marathon. Ads were created by Portland-based advertising agency Wieden + Kennedy, who was a few months earlier, in April 1982. Together, Nike and Wieden + Kennedy have created many lasting print and television advertising and the agency is still essential today, Nike. He was a co-founder Dan Wieden, the agency, who coined the now famous slogan “Just Do It” in 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans 20th century, and saved the campaign at the Smithsonian Institution. Throughout the 1980s, Nike expanded its range of sports and many other regions. Nike produces a wide range of sports equipment. The products were first track and field shoes. Today, the shoes, shirts, shorts, etc. for a wide range baselayers sports, including athletics, baseball, ice hockey, tennis, football, hockey, basketball and cricket. Recent additions to the Nike 6th 0 and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed for 30% lighter than its competitors. [8] In 2008, Nike introduced the Air Jordan XX3, basketball shoe designed for high performance in mind the environment. Nike positions its products in order to try to appeal to a youthful crowd “…. materialistic. ” [9] is seen as a sign of superior performance. But while engineers shoes and clothing for discount stores like Wal-Mart brand for beginners. Nike sells many products, including footwear and apparel for sports such as football, basketball, running, martial arts, tennis, football, athletics, golf and training for men, women and children. Nike also sells shoes for outdoor activities such as tennis, golf, ice skating, soccer, baseball, football, cycling, volleyball, wrestling, cheerleading, aquatic activities, and sports car racing and other recreational uses. Nike is well known and popular in youth culture, Chav Culture and hip-hop culture, from the supply in the city of fashion. Nike recently been working with Apple Inc. to produce the Nike + product which monitors a runner’s performance on radio by the shoe that connects to the iPod nano. , While the product generates useful statistics, has been criticized by researchers who were able to identify the user’s RFID devices 60 feet (18 meters) from the place of small, concealable intelligence in wireless sensor networks. In 2004 it began SPARQ Training Program / Division. Currently, a training program in first class U.S. In the game Gran Turismo 4 is a car called Nike NikeOne 2022, designed by Phil Frank. Nike world headquarters, surrounded by the Beaverton, Oregon, but technically unincorporated Washington County. From the perspective of the Nike company, one of two companies from the Fortune 500 companies still headquartered in Oregon (Precision Castparts is the other), has a big payroll, which should be annexed to Beaverton without its consent. Nike prefers to work with Washington County government, as it develops and expands its headquarters. Annexation would cost the company $ 700,000 a year, the increase in taxes for services obtained from different districts and special purpose districts. From the standpoint of Beaverton, it is expected that the company through a special treatment against the wishes of city zoning and other laws applicable to all companies, large and small. Near the Costco store, one of the company’s earlier, was annexed to Beaverton years ago without problems, and focus on the additional connection of Beaverton in the 21st century reflects a desire for simplification of the city and county for services in large cities, not counties. Oregonian after bad blood between the two back to the purchase of 74 acres near Nike in Beaverton soon fronted Jared What When Nike proposed extending its headquarters in this direction, Beaverton at first wanted to build housing near the MAX station and cross the two roads, property, expectations areas already identified by when Nike bought the land. Beaverton proposal generally consistent with the plans for the Metro transit-oriented development in the region. After a year in which the threat posed by Nike to move 5,000 jobs out of the country, Beaverton turned in demand for housing, but the lack of housing is something that Nike did not forget. Soon, led an attempt to confront the annexation of Beaverton forced annexation. This led to the suit by Nike, and lobbying by the company that ultimately ended in Oregon Senate Bill 887 of 2005. Under the terms of that bill, Beaverton is expressly prohibited by annexing the land forces that Nike and Columbia Sportswear occupy in the private Washington County 35 years, and Electro Scientific Industries and Tektronix get the same protection for 30 years.
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